Netflix Price Increase: A Shift to Bolster Content and Services

Introduction:

In an effort to enhance its content and services, Netflix has recently announced a price increase for its subscribers in Canada. This decision marks the first hike in nearly two years and affects both new and existing users of the popular video streaming service.

The New Pricing Structure:

As of August 2019, Netflix's pricing structure is undergoing a change. Premium plan subscribers will now pay an additional $2 to enjoy up to four simultaneous streams and ultra high-definition 4K content. The basic plan, which previously did not offer high definition video and allowed only one streaming screen at a time, has also seen a price increase of $1, now costing $8.99 a month.

The standard plan will now cost an extra dollar, or $10.99 a month, to watch content on two screens at a time. Existing users can expect these changes after receiving notification via email in the coming weeks.

Impact on Subscribers:

This price increase is likely to have a significant impact on subscribers who rely heavily on Netflix for their entertainment needs. The hike may prompt some viewers to explore alternative streaming services or consider cutting the cord altogether. Cord-cutting, which refers to the practice of abandoning traditional cable TV subscriptions in favor of online streaming options, has been on the rise in recent years and this price increase could accelerate this trend.

The recent Netflix price increase is a significant change for subscribers in Canada who rely on the service for their entertainment needs. The hike aims to bolster the company's content and services, but it may also prompt some viewers to seek alternative options. As the streaming wars continue to heat up, only time will tell how this decision will affect the future of online entertainment.

Netflix price increase august 2019